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1. Accept that the products alone cannot really tell you apart It may surprise you, but the product (and the price) doesn't set it apart enough from the competition. You can have the brightest selection of tiles, the most complete selection of carpet patterns, and the largest group of woods and panels. However, without a team of passionate and dedicated experts bringing these products to life for customers, you are no better than your competition. "Your employees are the only truly unique offering your business has to sell." The way you sell, install and track is a true differentiator. Only by providing your customers with a first-class service experience, can your company stand out from the competition. Consumers actively use the Internet to check options in advance and make purchasing decisions more efficiently. You're looking for your website, social profiles, and customer feedback. They want to make sure they know enough to ask the right questions and visit...

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