The importance of making travel easier
Why future-oriented transport solutions should influence public transport today and not just tomorrow and why it is so important that operators, authorities and technology providers find a way to focus on sustainable and efficient transport to meet with the requirements of the passengers it will. An increasing part of the population lives in cities and urban areas. In fact, by 2050, 80% of the world's future population of 9 billion people is expected to live in urban areas. Traffic has already caused congestion and pollution in most major cities. Some leaders, like Oslo and Madrid, have set ambitious goals to make city centers virtually car-free. However, this is not the case for most, and even the capitals of Norway and Spain still have a long way to go. Wherever people live, accessibility and ease of getting from A to B have a significant impact on people's quality of life. The United Nations Sustainable Development Goals highlighted the need for sustainable public trans...