The importance of making travel easier

Why future-oriented transport solutions should influence public transport today and not just tomorrow and why it is so important that operators, authorities and technology providers find a way to focus on sustainable and efficient transport to meet with the requirements of the passengers it will.
An increasing part of the population lives in cities and urban areas. In fact, by 2050, 80% of the world's future population of 9 billion people is expected to live in urban areas. Traffic has already caused congestion and pollution in most major cities. Some leaders, like Oslo and Madrid, have set ambitious goals to make city centers virtually car-free. However, this is not the case for most, and even the capitals of Norway and Spain still have a long way to go.
Wherever people live, accessibility and ease of getting from A to B have a significant impact on people's quality of life. The United Nations Sustainable Development Goals highlighted the need for sustainable public transport in Goal 11.2: "Provide access to safe, affordable, accessible and sustainable transport systems for all by 2030."
Public transport is an essential part of the fight against pollution and congestion, and public transport must be an easy option.
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From here to Hyperloop
Technology has radically changed access to information and has expanded possibilities. With smartphones, people have immediate access to information and the ability to exchange information on their own right away. This connection made possible through the Internet has given way to a shared economy. Concepts like car sharing / car sharing (as well as companies like Uber) are examples of using technology to utilize available car capacity. But it is far from sufficient to meet the transportation needs of tomorrow. At the other end of the scale, there are super innovative solutions like Virgin Hyperloop.
Hyperloop could revolutionize the current mode of transport. However, we are not there yet, and in the meantime, our public transportation system has not changed significantly in recent decades - much can be done today to make travel easier.
The car revolutionized our mode of transportation a century ago and now we are talking about another revolution with new technologies like Hyperloop, but there is a big gap between where we are and where we want to go. The growing urban population will inevitably increase traffic congestion. As cities are responsible for 75% of global CO2 emissions, public transport systems must be urgently developed to guarantee sustainable mobility.
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Passenger prioritization
We need more people to choose public transportation. The use of advanced technologies in public transport is a cornerstone that could make people the preferred form of travel. This technology is available today, but the solutions are often fragmented and not powerful enough to take the first step away from the comfort and safety of a private car. We believe that empowering passengers is the future of travel. Accurate real-time information, mobile-optimized apps, route planner, and electronic ticketing are some of the features that help travelers. To create a more comfortable and smooth travel experience, we must focus on passengers and their transportation needs.
One way to meet the expectations of passengers is to offer an ecosystem that combines the needs of travelers to plan their route, easily buy the necessary ticket for the trip and receive relevant information in real time throughout the trip. The mobile ticket is a simple replacement for cash and card solutions, which can be used to integrate these solutions for the entire trip in a single application. Møre og Romsdal, a Norwegian county, was the first county in the Nordic countries to offer its travelers such an ecosystem in the form of an app that combines travel planning, real-time information and ticketing in one solution . The technologies in this solution are not new, but the combination with the traveler allows new travelers to switch to public transport simply by installing an application. The app offers a very short learning curve and meets all the needs of advanced travelers.
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Today's bus hardware solutions are also difficult because they don't seem to keep up with technology. The solution is to add new sensors to support new services such as validation of mobile ticketing, unattended ticketing, real-time push information, and transparent ticketing through be-in-be-out . These are not necessarily expensive solutions, but you can rely on modern lighting testers that offer a cost-effective solution, either as a standalone solution or as part of legacy systems that support current Smart Card Solutions. The availability of such sensors (Bluetooth, Wi-Fi, barcode readers, NFC) in public transportation vehicles may pave the way for new passenger-oriented solutions that are currently blocked due to older equipment. . The technology is also available here today, but an affordable hardware unit is needed to enable and implement this major change in public transportation solutions for passengers.
Overlooking Oulu
The decision to travel by public transport requires a certain degree of reliability. A certainty that the bus or train appears and respects the schedule. In Oulu, one of the most populous and advanced cities in Finland in terms of technology, the municipality has decided to improve the service for its travelers by providing reliable and real-time information through an HTML5 site that shows the locations of live buses. on a map. The card is available from the motorhome or through large screens at the main bus stops. In this way, passengers receive accurate information in real time about departures and arrivals. In addition, a priority solution for traffic lights guarantees compliance with bus schedules. Drivers can save up to four minutes on a 15-minute trip. This very affordable traveler-centric solution from the Oulu community has already been tested. While the number of passengers using public transportation in Oulu decreased from 2002 to 2014, Oulu experienced a 13.6% increase in the number of passengers using public transportation in the first year after the introduction of this solution.
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Due to previous success, Oulu has launched a pilot project for onboard information and passenger counting on local city buses that uses wireless interfaces and little additional hardware. This is an inexpensive way to further enhance the passenger experience by providing screens where passengers display specific information based on the destination and location of the bus. This may include estimated arrival and transfer times to different travel points, flight and train departures en route to the airport or train station, exact location of the bus on a live map, local news and updates such as events. This solution also provides important statistics to improve planning and use of public transport thanks to a real-time passenger load profile from the bus to the seat. Hopefully, these travel-oriented developments, using cost-effective solutions based on available technology, will encourage more travelers to Oulu to opt for public transportation.
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Ready for the future
If we want to meet future transportation needs taking into account our urban environment, we must provide our travelers with solutions that simplify travel using the technologies available to the traveler. To make cities greener, we need more people to choose public transport. And for more people to choose public transportation, we need to make it easier to get around.
We are now hampered by older vehicle solutions and fragmented solutions that hinder the use of public transportation. It is important to anticipate the innovative solutions of tomorrow, be it Hyperloop, autonomous vehicles or others. However, we need to invest in better solutions for the traveler, apply existing technologies in more integrated and passenger-focused solutions, influence the customer experience and make more travelers choose the public transport system we have to put in place.
With all that it entails, public transportation is the engine of a sustainable future and it all starts now.