Tips for Creating Unforgettable Flooring Experiences
1. Accept that the products alone cannot really tell you apart
It may surprise you, but the product (and the price) doesn't set it apart enough from the competition.
You can have the brightest selection of tiles, the most complete selection of carpet patterns, and the largest group of woods and panels. However, without a team of passionate and dedicated experts bringing these products to life for customers, you are no better than your competition.
"Your employees are the only truly unique offering your business has to sell."
The way you sell, install and track is a true differentiator. Only by providing your customers with a first-class service experience, can your company stand out from the competition.
Consumers actively use the Internet to check options in advance and make purchasing decisions more efficiently. You're looking for your website, social profiles, and customer feedback. They want to make sure they know enough to ask the right questions and visit the right store.
When a consumer walks through the doors of their store, they essentially choose you, not just the product.
Use tiles, rugs, and floors as a real differentiator
2. Include tile, carpet and flooring placement as a real differentiator
Carpets and flooring are only sold in their entirety after consumer installation. As beautiful as tiles are, they are an abstraction until they become a fender, wall, or floor. When installed correctly, these products become important when customers can enjoy their beauty and usefulness.
However, the facility is generally relegated to the areas furthest from the sales area.
In the sales process, it is often viewed as a consideration of whether a critical service experience is provided with the product and as a key differentiator. And an area in which specialized knowledge and current knowledge play an important role.
In other sectors, the installation or implementation of products offers the possibility of building an advisory relationship that paves the way for additional sales of products and services. The entire organization appreciates the economic relationship between installation and service.
3. Don't settle for your service experience
What are your standards for excellent service? Do you think your experience is great when it's bad?
Don't be complacent about your service experience. Know that you always get the results you want to accept. So think about how you can improve your systems, provide better training, stay one step ahead, and avoid downtime. Jennings asks you
"Check what you are waiting for."
This is particularly important as the flooring continues to evolve and new installation technologies, standards and procedures emerge.
Large companies value quality
4. Realize that quality is never an accident
Quality is not a coincidence: it is expected. Large companies value quality. They never expect their employees to train themselves. Never assume that employees know the latest standards for tile installation.
On the contrary, they take control of the expectation of constant high quality thanks to the development of continuous training systems. They reward performance improvements, praise, thanks for doing things right, and generally promote good attitudes. You focus on what's important to customers.
5. Make sure client transfers never fail
Imagine your experience of selling floor coverings as a relay with the stick that represents your customer. It starts with the seller, then goes to measurement and installation. All contribute to the smooth operation of the exchange or transfer.
If a transmission fails, the entire experiment is interrupted.
What systems should you use for transparent client transfers?
Make sure client transfers never fail
It may surprise you, but the product (and the price) doesn't set it apart enough from the competition.
You can have the brightest selection of tiles, the most complete selection of carpet patterns, and the largest group of woods and panels. However, without a team of passionate and dedicated experts bringing these products to life for customers, you are no better than your competition.
"Your employees are the only truly unique offering your business has to sell."
The way you sell, install and track is a true differentiator. Only by providing your customers with a first-class service experience, can your company stand out from the competition.
Consumers actively use the Internet to check options in advance and make purchasing decisions more efficiently. You're looking for your website, social profiles, and customer feedback. They want to make sure they know enough to ask the right questions and visit the right store.
When a consumer walks through the doors of their store, they essentially choose you, not just the product.
Use tiles, rugs, and floors as a real differentiator
2. Include tile, carpet and flooring placement as a real differentiator
Carpets and flooring are only sold in their entirety after consumer installation. As beautiful as tiles are, they are an abstraction until they become a fender, wall, or floor. When installed correctly, these products become important when customers can enjoy their beauty and usefulness.
However, the facility is generally relegated to the areas furthest from the sales area.
In the sales process, it is often viewed as a consideration of whether a critical service experience is provided with the product and as a key differentiator. And an area in which specialized knowledge and current knowledge play an important role.
In other sectors, the installation or implementation of products offers the possibility of building an advisory relationship that paves the way for additional sales of products and services. The entire organization appreciates the economic relationship between installation and service.
3. Don't settle for your service experience
What are your standards for excellent service? Do you think your experience is great when it's bad?
Don't be complacent about your service experience. Know that you always get the results you want to accept. So think about how you can improve your systems, provide better training, stay one step ahead, and avoid downtime. Jennings asks you
"Check what you are waiting for."
This is particularly important as the flooring continues to evolve and new installation technologies, standards and procedures emerge.
Large companies value quality
4. Realize that quality is never an accident
Quality is not a coincidence: it is expected. Large companies value quality. They never expect their employees to train themselves. Never assume that employees know the latest standards for tile installation.
On the contrary, they take control of the expectation of constant high quality thanks to the development of continuous training systems. They reward performance improvements, praise, thanks for doing things right, and generally promote good attitudes. You focus on what's important to customers.
5. Make sure client transfers never fail
Imagine your experience of selling floor coverings as a relay with the stick that represents your customer. It starts with the seller, then goes to measurement and installation. All contribute to the smooth operation of the exchange or transfer.
If a transmission fails, the entire experiment is interrupted.
What systems should you use for transparent client transfers?
Make sure client transfers never fail
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